In my 17 years as a B2B marketing and SEO consultant, I hadn't really considered trying PPC until Google changed the layout of their search results to remove right-side ads. on the Phone Number List desktop and increase the number of ads appearing above the organic. results up to four. Suddenly, SEO has become a whole different ball game, especially since I work with small manufacturers, many of whom face SEO issues initially. Seeing lower CTRs and my clients' listings being pushed further and further down the page, I realized it was time for me to learn AdWords so I could offer it as a new service. Fortunately, one of my industrial clients wanted to launch a small AdWords campaign. So we decided to Phone Number List configure and manage it, on the understanding that I was in "beta" version. Although I brought considerable skills, including direct response writing, years of analysis, and an in-depth knowledge of SEO and online marketing,
I still found myself making mistakes and spending time to Phone Number List do research to understand things. AdWords, I discovered, has a steep learning curve – and if I had any difficulties, I could only imagine what small business owners have to go through. Here are some of the things I've learned - from an AdWords newbie's perspective - that you can use if you're considering starting an AdWords campaign for your small manufacturing business. Tip #1: Take the time to Phone Number List read the documentation It's extremely easy to start an AdWords campaign and get started waste, oops, I mean spend money immediately. Why? Google does not allow you to complete your AdWords account setup without first creating an ad and placing it live. However, making your campaign effective is much more difficult .
AdWords has an incredible number of moving parts. You have Search and Display Networks, remarketing, plus all the add-ons: extensions, dynamic insertion, device bid adjustments, and more. It is therefore really useful to take the time before opening your account to Phone Number List read the Google documentation. This way you can decide what you want to focus your attention on - and your budget. Google explains how AdWords works. I advise taking at least a week or two to Phone Number List read the setup and basics guides - and be sure to watch the videos, as they are very helpful. Do this learning in small chunks of time to retain what you read.