Nor do the marketers have the last word Country Email List on the price, which is in charge of dictating the market (or failing that, the financial department). The marketing departments do not hold the reins of the product either, where those who are Country Email List really in charge are the product and R&D departments, says Sou. And even the area where marketers potentially have the most impact (promotion) isn't totally at their mercy either, due to the constant and incessant flow of information that reaches the consumer through the Internet. It Country Email List should be noted,
However, that the DC (direct-to-consumer) Country Email List brands are the exception to the rule in all of the above. And they are so because they are not chained to the departmental silos of traditional companies, they have a perfect command of customer Country Email List feedback and use it to influence the price and ultimately also the product. In search of new rules without necessarily shooting the old 4 PS of marketing in the back of the head Given the verification of the moth-Tennessean of the 4 PS of marketing, it seems evident that marketers would do well to Country Email List entrust themselves to the new batch of rules for the proper performance of their work,
Such as caution when collecting Country Email List personal information from the client, building a relationship based on trust with the client, the accompaniment of the client in the different phases of his customer journey" or letting it be the Country Email List client himself, brimming with satisfaction and convinced that the value of the product he receives far exceeds its price, be at the helm of the brand's promotional efforts. Unfortunately, however, there Country Email List are no rules that serve brands of all kinds and conditions in the eternally quicksand of marketing. So should marketers "kill" the 4 PS of marketing ? Not necessarily.