Do you have debts? Do you pay in installments? Do you pay before the due dates? Very useful data to know your history and make decisions about it. 7. What are your communication habits? : Do you prefer face-to-face? Email? job function list media? Essential information to define the mechanisms or ways by which we will communicate with the archetypes. 8. What hobbies do you have? : Do you like to travel? Read? Do sports? That kind of data will also help us to personalize the content that will be delivered. 9. What are your expectations about a brand or product?
Do you expect an online service to exist? That different payment methods be offered? or that there are low prices? Data that we should not forget either. 10. What is your relationship with the competition? : Do you like the products of another store? Why do buy there? Why do you read that blog? These answers will help us decide and/or modify the job function list of our content, visualize what we are failing or define what changes we should implement. But how to collect this information? You can tap into your database, conduct interviews or surveys, monitor purchase histories, use tools like Google .
Analytics , and communicate with your sales team to find out what relevant information they have about customers. And now that you know what your Buyer Persona is, it is important to clarify that a company or brand can have more than one buyer persona and that each one is different. But we must also understand that the concept of Buyer job function list is different from that of Target Audience . As the InboundCycle portal specifies, the latter refers to a number of people without their own entity , therefore, if only the target is identified, it will be difficult to personalize the content. So, when developing an Inbound Marketing strategy, you must identify the target audience and then define this ideal customer archetype. But what is the use of defining your Buyer Persona?